Blending in Advertisements for Events

Puns and Blending: the Case of Print Advertisements

In this paper, the connection between metaphor, metonymy, blending and humour is discussed against an analysis of puns in print advertisements featuring both visual and verbal elements. The analysis is based on the theory of conceptual blending (Fauconnier and Turner 1994, 1996 etc.) and on analyses of humour within that framework made by Coulson (1996, 2001, in press), but it also draws on obs...

Blending of Light in Gravitational Microlensing Events

When there is more than one source of light along the line of sight to a gravitationally lensed object, the characteristics of the observed light curve are in uenced by the presence of the light that is not lensed. In this paper we develop a formalism to quantify the associated e ects. We nd it useful to introduce the concept of a \blended Einstein radius" and an \e ective Einstein radius", to ...

Blending Art Events and HCI Research

L. Candy and S. Ferguson (eds.), Interactive Experience in the Digital Age: Evaluating New Art Practice, Springer Series on Cultural Computing, DOI 10.1007/978-3-319-04510-8_11, © Springer International Publishing Switzerland 2014 Abstract We present experiences as artists and Human-Computer Interaction (HCI) researchers exhibiting an interactive artwork called Tweetris at a public event, and i...

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The Role of Metaphor, Metonymy, and Conceptual Blending in Understanding Advertisements: The Case of Drug-prevention Ads

Over the last years, there has been a growing interest in the analysis of advertisements from the point of view of pragmatic theory (cf. Brierley, 1995; Myers, 1994; Rein, 1982; Tanaka, 1994). Nevertheless, pragmatic studies of the language of advertising from a cognitive perspective are scarce (cf. Turner & Fauconnier, 2000; Coulson, 2000; Sánchez & Gómez, 2002). In this connection, the aim of...